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China Milk Powder Market Competition Situation Research Report.
China Milk Powder Market Competition Situation Research Report.
【关 键 词:】
Milk, Powder, Market,Competition,Situation,Research,Report
【报告格式:】印刷版/电子版 【释放日期:】2008年1月 【交付方式:】特快专递/E-MAIL 【英文版价格:】USD 2800元 报告描述 Milk powder was the most important dairy product before the early half of 1990s. However, as Tetra Pak’s aseptic filing products powering into Chinese dairy industry, UHT milk keeps a sustainable and speeding development with an annual average increasing rate of 89.37% between 1999 and 2004.
Thus, it promotes consumption pattern of Chinese dairy market to liquid milk as the main part from milk powder as the main part. Currently liquid milk takes up an absolutely main part of Chinese residents’ dairy consumption, e.g., per capita dairy consumption of Chinese urban residents was 22.54 kilograms, in which liquid milk amounted to 22.04 kg (fresh liquid dairy products were 18.32 kg, and yogurt was 3.72 kg), and milk powder was only 0.50 kg.
In China, milk powder is usually divided into two categories by insiders, one category is packet milk powder which directly faces terminal market and takes up 60% of total amount of milk powder estimated by BOABC; while the other is industrial milk powder which is usually called big package milk powder and takes up 40% of the total amount in 2006. Industrial milk powder is compared with packet milk powder on terminal market, so there is no substantial difference between them. Because industrial milk powder is usually used as important raw material of dairy products (e.g., milk formula, restituted milk, yogurt, ice cream, etc.) and dairy food (e.g., bread, cake, biscuit, milk chocolate, dairy drinks, etc.), it is lower than packet milk powder in many aspects---deep-processing degree, technological level, packing form, packing material and so on.
According to China Dairy Industry Association, currently milk powder is the most important solid dairy product, which takes up more than 86% share of Chinese solid dairy products. There are several hundred milk powder processing enterprises on Chinese market with different scales and standards. In 2004, there were only 30 safe milk powder enterprises published by the State Bureau of Quality Supervision, which was less than one tenth of the total number. The concentration ratio of milk powder market is much lower than liquid milk market. In 2006, the production of the ten largest Chinese milk powder processing enterprises approximately takes up 53% of total amount of milk powder estimated by BOABC. A lot of changes happened to milk powder market. The Fuyang Inferior Quality Milk Powder Event in 2004 reduced the development of milk powder market that year. In the first half year of 2005, the event of exceed stipulated content of iodine of Nestle infants’ milk powder had a bad effect on Nestlé’s brand image and market sale. So it is still difficult to say how the milk powder market will make for.
At present, Chinese milk powder market presents increasing international characteristics. With the decline of import duty China keeps an interacted relation with major world trade economies, e.g., China is the second largest market for New Zealand exports, next to the US and the largest milk powder export market; China is one of the most important whey product markets for the US; EU is the most important supplier of non-fat milk powder and whey product for China. From this year, some related dairy policies and producing conditions happened in Oceania, the US and EU changed a lot, which has had or will have great influence on the imports of dairy products, including milk powder in China. From the perspective of export, Chinese milk powder export will have new opportunities, e.g., China entered free trade convention with the ASEAN with no duties on milk powder export to Southeastern Asia countries; China also reached free trade agreement with Chile, enjoying preferential policies on milk powder export. In addition, due to the reduction of milk powder production and supply capacity in major export areas, the traditional markets provide a chance for Chinese milk powder export. However, in recent years, the RMB stayed firm against the dollar, which brought certain negative effect on China milk powder trade.
However, up till now, there has not a special research report of milk powder market in China. This report will do an overview analysis on China milk powder market h on the following issues: analysis of raw milk supply, production and consumption of dairy products and milk powder, import and export of milk powder, supply and demand of milk powder environment of international market, policy environment of Chinese milk powder market, marketing environment of Chinese milk powder market, competition environment of Chinese milk powder market, etc. This report will forecast the trend of Chinese milk powder market. This report contains full and accurate cited statistics in recent years, in which there is especially much deeper division of milk powder statistics of the year 2006. Statistic resource in this report is authoritative, which includes first hand statistics gained from in-depth interviews with milk powder processing enterprises and sellers, and second hand statistics, e.g., China Custom, China Dairy Industry Association, Dairy Association of China, National Statistic Bureau, Ministry of Agriculture, All China Commercial Information Center, American Agriculture Ministry, FAO and so on. It is hoped that this report---as the first special research report of milk powder in China will help you in your work.
CHAPTER ONE Basic Summary of Current Milk Powder Market in ChinaCHAPTER TWO General Situation of Dairy Market in China2.1 Analysis of Raw Milk Supply2.1.1 Dairy Cattle Inventory2.1.2 Milk Output2.1.3 Regional Layout of Milk Source2.1.4 Regional Layout Characteristics of Milk Source2.1.5 Procurement Price of Milk2.2 Production of Dairy Products2.2.1 Liquid MilkLiquid Dairy OutputRegional Layout of Liquid Dairy OutputStructure of Liquid Dairy2.2.2 Solid Dairy ProductsGrowth Trend of Output of Solid Dairy ProductsRegional Layout of Output of Solid Dairy ProductsStructure of Solid Dairy ProductsOutput of Milk PowderStructure of Milk Powder Category2.3 Consumption of Dairy Products2.3.1 General Situation of Consumption of Dairy Products2.3.2 Consumption Structure of Dairy Products2.3.3 Consumption Regions of Dairy ProductsFresh MilkYogurtMilk Powder2.3.4 Consumption Price of Dairy ProductsFresh MilkYogurtMilk Powder2.4 Import and Export of Dairy Products2.4.1 General Trend of Import of Dairy Products in China2.4.2 Trend of Import of Different Dairy Product CategoriesImport Structure of Different Dairy Product CategoriesImport Volume of Different Dairy Product CategoriesImport Price of Different Dairy Product Categories2.4.3 Import Origins of Dairy Products in China2.4.4 Export Structure of Dairy Products in China2.4.5 Export Flow of Dairy Products in China2.4.6 Export Provinces of Dairy Products in China2.4.7 Import and Export of Milk Powder in China(1) Categories of Milk Powder(2) Use of Imported Milk Powder(3) Import Volume of Milk PowderⅠ Total VolumeⅡ Whole Milk PowderⅢ Skim Milk PowderⅣ Import Volume of Infant and Adult Milk Powder(4)Import Structure of Milk Powder(5)Import Origins of Milk PowderⅠ New ZealandⅡ Other CountriesⅢ Import of Key Original Countries of Infant and Adult Milk Powder(6) Import Flow of Milk PowderⅠ Key Import Flow of Skim Milk PowderⅡ Key Import Flow of WMP Not Containing Added SugarⅢ Key Import Flow of WMP Containing Added SugarⅣ Key Import Flow of Infant and Adult Milk Powder(7) Price of Imported Milk PowderⅠ Price of Milk Powder CategoriesⅡ Price of SMPⅢ Price of WMPⅣ Price of Infant and Adult Milk PowderⅤ Price of Imported Milk Powder from New ZealandⅥ Price of Imported Milk Powder from Other Countries(8) Importers of Milk Powder(9) Exporters of Milk PowderⅠ Export Scale and Structure of Milk Powder in ChinaⅡ Layout of Key Export Regions of Milk PowderⅢ Layout of Key Export Enterprises of Milk Powder3 Supply and Demand Environment of Milk Powder of International Market3.1 General Supply and Demand Environment of Milk Powder3.2 Supply and Demand of Milk Powder of Key International Economic Bodies3.2.1Supply and Demand of Milk Powder in New Zealand3.2.2 Supply and Demand of Milk Powder in Australia3.2.3 Supply and Demand of Milk Powder in EU 25 Members3.2.4 Producing Situation of Milk Powder in US4 Policy Environment of Dairy Market in China4.1 Regulation for Milk Powder in China4.2 Permit System for Infant Milk Powder Production in China4.3 Policy Environment of Dairy Market in China4.4 Supervision System for Dairy Products Market in China4.5 Regulation for “Reconstituted Milk” Labeling4.6 Sales Administration Regulation for Mother’s Milk Substitute5 Marketing Environment of Milk Powder Market in China5.1 Market Capacity of Milk Powder in China5.2 Character of Urban and Rural Milk Powder Market in China5.3 Composition of Cost and Terminal Price of Milk Powder5.4 Marketing Channels of Milk Powder6 Competition Environment of Milk Powder Market in China6.1 General Competition Environment of Milk Powder Market6.1.1 Competitive Enterprises6.2 Top10 Competitive Enterprises6.2.1 Investment6.2.2 Production Volume6.2.3 Product Structure6.2.4 Business Benefit6.2.5 Market Share7 General Situation of Industrial Milk Powder Market in China7.1 Supply and Demand of Industrial Milk Powder Market in China7.1.1 Supply Situation7.1.2 Demand Situation7.2 Layout of Industrial Milk Powder Producing Regions in China7.3 Competition of Industrial Milk Powder Market in China8 Growth Trend and Influencing Factors of Milk Powder Market in China8.1 Production of Milk Powder8.1.1 Rapid Growth of Milk Powder Market8.1.2 Changes of Structure of Milk Powder8.2 Consumption of Milk Powder8.2.1 Price Growth of Milk Powder Market8.2.2 Slow Growth of Packet Milk Powder Consumption and Distinct Growth of Industrial Milk Powder Consumption8.2.3 Key Consumption Market of County-level Areas8.3 Trade of Milk Powder8.3.1 Slight Growth of Milk Powder Import with Firm Imported Price8.3.2 Oceania Being Key Import Origins with Reducing Market Share in China8.3.3 New Opportunities of Milk Powder Export in China8.4 Strategy of Milk Powder Market Competition8.4.1 Strategic Alliance of Milk Powder Market Competition8.4.2 Important Means to gain profit margin8.4.3 Third and Fourth-grade Market being Important Markets for Brand Milk Powder Enterprises8.4.4 International Market being Important Channel for Brand Milk Powder Enterprises in ChinaAffixAffix One: Balance Sheet of Various Kinds of Milk in ChinaAffix Two: Balance Sheet of WMP in ChinaAffix Three: Balance Sheet of SMP in ChinaAffix Four: Catalog of Key Milk Powder Importers in China, 2006Affix Five: Catalog of Key Milk Powder Import Processing Enterprises in China, 2006FigureFigure2.1, Growth Trend of Dairy Cattle Inventory in China, 1995-2006Figure 2.2, Growth Trend of Milk in China, 1995-2006Figure 2.3, Growth Trend of Milk Production in Key Producing Regions, 2006Figure 2.4, Proportion of Milk Production of Key Producing Regions in China, 2006Figure 2.5, Trend of Procurement Price of Raw Milk in China, 2005-2006Figure 2.6, Trend of Procurement Scale of Raw Milk of Major Dairy Enterprises in China, 2005-2006Figure 2.7, Growth Trend of Liquid Dairy Output in China, 1998-2006Figure 2.8, Growth Trend of Liquid Dairy Output in Key Provinces, 2006Figure 2.9, Proportion of Liquid Dairy Output in Key Producing Regions, 2006Figure 2.10, Growth Trend of Different Categories of Liquid Dairy in China, 1999-2006Figure 2.11, Trend of Structural Changes of Liquid Dairy in China, 1999-2006Figure 2.12, Growth Trend of Output of Solid Dairy Products in China, 1998-2006Figure 2.13, Comparison of Solid Dairy Output in Different Provinces, 2006Figure 2.14, Proportion of Solid Dairy Output in Key Producing Regions, 2006Figure 2.15, Growth Trend of Milk Powder Output in China, 1990-2006Figure 2.16, Growth Trend of Milk Powder Proportion of Solid Dairy Products, 1999-2006Figure 2.17, Trend of Structural Changes of Milk Powder Production in China, 1999-2005Figure 2.18, Production Structure of Milk Powder in China, 2006Figure 2.19, Per Capita Month Consumption Amount of Dairy Products by Urban Citizens, 2006Figure 2.20, Trend of Per Capita Consumption of Different Dairy Products by Urban Citizens, 2002-2006Figure 2.21, Structural Changes of Per Capita Consumption by Urban Citizens, 2000-2006Figure 2.22, Structure of Per Capita Consumption of Dairy Products by Urban Citizens, 2006Figure 2.23, Differences of Per Capita Consumption Level of Fresh Milk by Urban Citizens in Different Provinces, 2006Figure 2.24, Differences of Per Capita Consumption Level of Yogurt by Urban Citizens in Different Provinces, 2006Figure 2.25, Differences of Per Capita Consumption Level of Milk Powder by Urban Citizens in Different Provinces, 2006Figure 2.26, Monthly Trend of Retail Price of Fresh Milk in Urban Markets, 2005-2006Figure 2.27, Monthly Trend of Retail Price of Yogurt in Urban Markets, 2005-2006Figure 2.28, Monthly Trend of Retail Price of Milk Powder in Urban Markets, 2005-2006Figure 2.29, Trend of Import Changes of Dairy Products, 2004-2006Figure 2.30, Import Structure of Dairy Products in China, 2003-2006Figure 2.31, Monthly Import Trend of Different Dairy Products in China, 2004-2006Figure 2.32, Growth Trend of CIF of Dairy Products in China, 2004-2006Figure 2.33, Import of Key Origins of Dairy Products in China, 2004-2006Figure 2.34, Categories of Imported Milk PowderFigure 2.35, Use of Imported Milk Powder, 2002-2006Figure 2.36, Monthly Trend of Import of Milk Powder in China, 2002-2006Figure 2.37, Monthly Trend of Import of SMP in China, 2002-2006Figure 2.38, Monthly Trend of Import of WMP in China, 2002-2006Figure 2.39, Trend of Import of Infant and Adult Milk Powder in China, 2002-2006Figure 2.40, Monthly Trend of Import Structure of Milk Powder in China, 2002-2006Figure 2.41, Yearly Trend of Import Structure of Milk Powder in China, 2002-2006Figure 2.42, Proportion of Milk Powder from New Zealand, 2002 -2006Figure 2.43, Structure of Milk Powder from New Zealand, 2002 -2006Figure 2.44, Layout of Key Original Countries of Skimmed Milk in 2006Figure 2.45, Proportion of Import of Infant and Adult Milk Powder from Different Original Countries, 2002 -2006Figure 2.46, Trend of Import of SMP in Key Provinces in China, 2002-2006Figure 2.47, Flow of Imported Skimmed Milk Powder, 2006Figure 2.48, Trend of Imported WMP Not Containing Added Sugar in Key Provinces, 2002-2006Figure 2.49, Flow of Imported WMP Not Containing Added Sugar in China, 2006Figure 2.50, Trend of Imported WMP Containing Added Sugar in Key Provinces, 2002-2006Figure 2.51, Flow of Imported WMP Containing Added Sugar in China, 2006Figure 2.52, Flow of Imported Infant and Adult Milk Powder, 2002-2006Figure 2.53, Trend of Average Importation Price of Milk Powder, 2002-2006Figure 2.54, Trend of Average Importation Price of SMP, 2002-2006Figure 2.55, Trend of Average Importation Price of WMP, 2002-2006Figure 2.56, Trend of Average Importation Price of Infant and Adult Milk Powder, 2002-2006Figure 2.57, Trend of Price of Imported WMP and SMP from New Zealand in Recent Years, 2004-2006Figure 2.58, Trend of Importation Price of SMP from Different Original Countries in Recent Years, 2004-2006Figure 2.59, Export Scale and Structure of Milk Powder in China, 2006Figure 2.60, Layout of Export Regions of Milk Powder in China, 2006Figure 3.1, Output and Export Volume of WMP in AustraliaFigure 3.2, Output and Export Volume of SMP in AustraliaFigure 3.3, Balance Sheet of SMP in EUFigure 3.4, Balance Sheet of WMP in EUFigure 3.5, Trend of Output of SMP (human) in US, 2005-2006Figure 3.6, Trend of Price of SMP in US, 2005-2006Figure 5.1, Average Factory Price of Key Enterprises in China, 2006Figure 5.2, Factory Price Structure of Key Enterprises in China, 2006Figure 5.3, Terminal Retail Price of Milk Powder of International and Domestic BrandsFigure 5.4, Local Milk Powder Marketing Channel ModesFigure 6.1, Regional Layout of Enterprises Gaining Production Permit of Infant Formula Dairy PowderFigure 6.2, Growth Trend of Output of Top10 Milk Powder Enterprises in China, 2005-2006Figure 6.3, Product Composition of Top10 Milk Powder Enterprises in China, 2005-2006Figure 6.4, Changes of Market Shares of Top10 Milk Powder Enterprises in China, 2005-2006Figure 6.5, Changes of Market Shares of Top10 Milk Powder Enterprises in the Infant Milk Powder market in China, 2005-2006Figure 7.1, Supply of Industrial Milk in China, 2005-2006Figure 7.2, Regional Layout of Industrial Milk in China, 2006Figure 7.3, Market Shares of Industrial Milk Enterprises in China, 2006TableTable 2.1, Output of Different Kinds of Solid Milk Products, 1999-2006Table 2.2, Consumption Volume of Dairy Products by Urban Citizens, 2006Table 2.3, Export Changes of Dairy Products in China, 2006Table 2.4, Export Flow of Fresh Milk in China, 2006Table 2.5, Export Flow of WMP in China, 2006Table 2.6, Layout of Dairy Products of Exportation Provinces in China, 2005-2006Table 2.7, Imported Milk Powder of Key Producing Enterprises in China, 2006Table 2.8, Important Exportation Achievement of Milk Producing Enterprises in China, 2006Table 3.1, Balance Sheet of SMP in New ZealandTable 3.2, Balance Sheet of WMP in New ZealandTable 6.1, Investment of Top10 Milk Powder Enterprises in China, 2005-2006Table 6.2, Profit Level Comparison of Top10 Milk Powder Enterprises in China, 2006.NO:07-22
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